Creating an effective and well-converting blog design can be a challenging task, whether you do it yourself or outsource to others.
In reality, there is no one better qualified to determine what you want to achieve on your site than you. It is important to brainstorm and test to come up with the proper design solutions that will increase conversion rates on your blog.
Since 2013, the main ingredient in the online success is originality, and this also applies to blog design and layout.
No matter how you approach it, there are several elements to be aware of when designing your site that must have.
Here are 6 elements to consider when designing your blog:
Element #1 – Pleasing Color
The first impression that a visitor has of your blog is visual. A dynamic presence online should start with a nice, comforting blend of colors.
You should maintain a balance, so do not go to the extremes, too light or too dark. Select a color palette that well represents your niche.
If you are using a banner image for your header, then use complementary colors for the rest of the site. When used properly, the right color combinations can really bring your blog to life.
One of the worst color ideas is to use a black background with the white or yellow font. While this may be ideal for a game site, it is very hard to read.
It’s usually best to make text background white or a light color and use dark font colors, like black or very dark blue.
Element #2 – Simple Site Navigation
Your visitors do not like to, nor will they stick around long to search too long for what they are looking for on your site.
Navigation should be simple and easy to find, this includes the use of sidebar menus and top navigation menus. Simple to use site category widgets are always a good idea.
Also, besides listing a Recent Posts widget on your blog, consider adding archives or visitor sitemap page, such as that provided by the Dagon Design Sitemap Generator plugin.
This will allow visitors to reach all the pages of your site and if they are intrigued keep them on your site longer, consequently, reducing bounce rates.
Another thing to keep in mind is your calls to action and exactly what you want your visitors to do on your site. Those calls to action should be easily accessible from all angles of the site.
Element #3 – Provide Related Posts After Content
Make sure to provide related posts within every content on your blog, this keep visitors around longer and lower bounce rates.
Element #4 – Threaded Comments
When comments are threaded and each comment has a separate reply button, visitors are often more inclined to join the discussions or share a viewpoint than when they have to browse comments and provide names in their replies to provide their viewpoints.
Element #5 – Mobile Ready
Less and fewer individuals surf the web with their computers and even notebooks. Many think it is much easier to access the internet from their smartphones or tablet computers.
When your blog loads fast and it’s optimized for mobile, visitors will find it easy to browse, read and comment and they will definitely return.
Element #6 – Make Links Look Like Links
This is really important because if you want visitors to click on your links, for example, affiliate links, then they should stand out from the text font color.
You should be flexible and open to innovation, to handle a broader array of internet users and to design your blog to be user-friendly, welcoming and accessible to all types of computing devices.
When your site visitors like what they see and the content they read they will undoubtedly return and tell their friends. Don’t be afraid to experiment and test to find what makes your blog pages convert the best.
As I previously mentioned, it’s important to various elements to see how users react and how they affect conversions on your calls to action. It is only by collecting and analyzing data can you really zero in on problems and create fixes.