Category Archives: Email Marketing

How to Create an Email Marketing Campaign to Attract More Customers

First, it’s important to realize that email marketing is about conversions more than attraction. Your list building campaign is about attraction.  Your email marketing is about making connections and building trust so that they convert to clients. All email marketing campaigns start with pretty much the same requirements: understanding your goals and know your audience. Attraction is made… Read More »

Why a Mailing List is Important For Your Home Based Business

Yesterday we talked about how important it is to conduct market research to find out who your audience is and what they really need in order to find solutions for them that they really want and need to buy. In today’s article, we are going to talk about mailing lists and why they are important tohave even if… Read More »