There are millions of website on the internet. This is both an opportunity and a challenge for people who want to start an online business.
If you’re a website owner, you want to stand out from the crowd.
When you achieve website prominence, the competition no longer matters.
Here’s how to make your website stand out:
#1 – Easy Navigation
It sounds so simple, yet many websites are a navigational disaster. When a visitor cannot find what they look for quickly and easily, they leave.
Ideally, your website will be designed to facilitate a visitor’s experience. Not only should they be able to quickly and easily find what they’re looking for, you also want to guide them to achieve your goals.
For example, if you’re an affiliate marketer, you want to guide your prospects to the second and third tier pages where your affiliate links and ads are placed.
#2 – Keyword Research
Keyword research supports easy navigation. Your visitors and prospects find your site with keywords. That means those same keywords need to be present on your site and easy to find.
They not only need to be part of the content, they should also be part of the navigation. Research your keywords to support your customers and prospects. Include them in the navigation flow.
Additionally, keyword research helps you provide the most valuable and beneficial content possible.
When you know what your customers and prospects are looking for, you can provide it. Providing top quality content will set you apart from the majority of the website.
#3 – Analytics
Analytics provide valuable inside information. They help you track where your customers go on your website.
They also tell you:
- How long people stay on a single web page
- How long they stay on your site
- What keywords they use to find your website
- How they found your website
- How many visitors return to your website
This information is invaluable. Create a practice where you analyze your website analytics regularly.
Create content and navigation systems what support your finding. And take the initiative to test and track your results.
For example, if you add a new feature on your website like a survey, test, and track where on your site it receives the most attention.
Standing out from the crowd isn’t difficult. However, it does require a solid plan. Know your audience.
Research your keywords. Create a navigation structure that supports your customers and your business goals. And pay attention to the data. Your website analytics are the key to helping you achieve website prominence.