How to Write Articles That People Will Actually Want to Read

By | July 23, 2018

write articlesWhen you first set up your blog, it can be a very painful experience putting lots of time and effort write articles and knowing no-one is reading them.

You can slave away over an article but unless you already have a dedicated audience, there’s a good chance that only a couple of people will read it.

If you want people start reading as quickly as possible, it’s not enough to simply keep posting same old stuff.   You need to think about the type of content that people want to read.

Let’s take a look at how to write articles …

The Title

The first thing that will help you get more readers is your title.

Of course, if your title isn’t interesting, then people aren’t going to feel motivated to read past the first line.

This is something that sites like BuzzFeed know how to do well. And this is also what has given rise to ‘click bait’.

It’s important not to create click bait yourself (which famously doesn’t provide any real value) but you can learn from the way that these posts structure their titles.

Try to make your articles stand out by writing article that people haven’t already read a thousand times before. Find an emotional hook and try to introduce a little curiosity.

In short, the best way to write articles actually engaging is to write about something that hasn’t already been written before.

Always ask yourself: Would you read it?

Presentation

The presentation is so important when it comes to getting your content to be read. This is something that is often overlooked.

If you use the right font, the right headings, and the high definition images, you’ll see your visitor retention go up significantly.

People hate being greeted by a massive wall of text.  This is one of the fastest ways to get them to leave your site.

Tell a Story

I read somewhere that ‘storytelling is SEO for the human brain’. This is true to a big extent. People love hearing stories. They like to hear how the techniques you’re recommending helped you.

They want to hear about how you discovered the strange underground parkour movement. Stories engage people because the human brain is wired to read stories. This allows you to create suspense, cliff-hangers, and emotional engagement.

So if your content feels a little dull, think about how you can perhaps make it into more of a story.

Do all this well and you’ll find that your content becomes more engaging and that people stay on your site longer!

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