The best thing about content marketing, aside from the fact that it is an inexpensive form of marketing, is that it’s true investment in your business that pays off over and over again.
When you create a content today, it will be working for you a year from now. Creating content isn’t only about marketing, it’s about education and engaging your audience.
Content marketing is also a simple concept to understand and implement for marketing success.
Here are four steps to content marketing success:
1. Write Content for Your Blog
It’s important that your content has a home. You want to drive all traffic to that home. The home is your blog. You don’t want to drive traffic outside of your blog. Any content you put should drive traffic to your blog.
It doesn’t matter if you have a brick and mortar business or strickly online business. Drive targeted traffic to your blog will ultimately drive traffic into your store to buy or to purchase off your website.
2. Create Content in Multiple Formats
The content that you create should be engaging and to educate your audience about your products and/or services. Repurpose content into different formats to stretch the list of any content that you create.
There are many forms which this content can take. Blog posts and articles, both on and off your blog, short reports, eBooks, videos, podcasts and more are different types of content that you should produce and promote for effective content marketing.
The key to successful content marketing is to build an email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your blog and directing them to sign up for your email list.
Once they sign up for your email list, you can market your other content to them, education and engaging with them and encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.
Social media is a great way to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles and more.
Place buttons on your content so that other people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.
Finally, simply keep repeating the above throughout the marketing cycle. If you plan out in advance the content that you want to create for every product or service that you’re marketing.
Using a publication calendar or editorial calendar will make it easier to create effective content on a regular basis – content that is educational, engaging and gets the result that you want.