Choose a Niche and Product to Promote as an Affiliate

By | September 8, 2020

Choose a niche to promote is one of the most important tasks faced by new affiliate marketers.  

Many affiliate marketers makes the mistake of choosing a product that sells well, but have little knowledge of it. 

Choose a product which sells is the first step.  It is important to take a step back and think about how much you actually know about the niche.  

Do you really want to spend the rest of your life selling products that you have little to no interest in?

The most successful affiliate marketers are those who promote products they have love. They find it easier to dedicate the time and effort into promoting them.

Every Niche Has a Market

When starting out as an affiliate marketer, it is important to understand that every single niche has a market.  Whether you choose a larger niches such as home business or decide to promote a smaller and more unique niche.  There is always the potential to hit it big.

It is not about the niche that you choose.  Is about how well you reach out to your target audience and promote the products.

It is good idea to make a list of things that you are interested in.  You might be interested in setting up an affiliate site which promote home based business and other business related products.

If you are a die-hard gamer, why not set up an affiliate site which promotes promote products related to your favorite game?

If you are interested in the products that you  sell, you will be able to write more compelling descriptions of products and explain them better to potential customers.

Promote Cheap or Expensive Product/Service

Biggest questions new affiliate marketers face is whether they should promote products which are expensive, or go for cheaper products that will attract more customers.

A big mistake is to think that advertising inexpensive products is going to earn you more money as an affiliate marketer.

Although you may well get more sales when you promote affordable, cut-price products, it is important to remember that as an affiliate marketer, you will earn a percentage of the price of the item which sells.

If you promote products that have a larger monetary value, you will earn a larger amount of commission per sale.  For example, you are promoting a luxury car.  By advertising a car price at $10,000 with a 10% commission rate, you will earn $1,000 per sale.

Compare this to promoting an item priced at $10 with the same commission rate.  You will need to make 1,000 sales before you earn the same amount of money.

Go With What You Know

Choosing a niche is an important part of becoming an affiliate marketer.  In general, many new affiliate marketers make this process a lot harder than it should be.

As mentioned above, going with what you know is the best option for becoming an affiliate marketer.

If you are a blogger, have a YouTube channel or have a social media page which discusses a theme, niche or product.  

If you are unsure, make a list which things that they are interested in.

  • What you studied at college?
  • What things that you are knowledgeable and skilled about?

Do people always come to you for financial advice?

Why not market financial products?

If you are struggling to come up with a niche, look around  you and the answer will be there.

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