In the last couple of days, we’ve talked about understanding your audience, why email lists are important.
Today we are going to talk about why you should stop promoting products and start promoting solutions.
Once you have complete your market research, you need to take at that person whom you’ve created and ask yourself what type of customers this person has.
Write down a list of problems, and if you already know the solutions. If you do, write them down. If you don’t know the solutions, search for them.
As you find solutions, find out if there are affiliate programs that offer solution’s to your audience for the product.
If you have found more than one solution to each problem, you’ll need to try to get your hands on a test copy, or actually purchase the product to try it out.
It’s better to not promote products or services that you’ve never used or seen in action for yourself.
Because, how can you truly 100 percent claim that a solution works and nothing is wrong with the solution if you’ve not tried it out for yourself? Try to stick to one solution per problem.
Often, if you find a great solution to a problem that same product creator will have other solution that you can also promote as either up-sells or cross-sells to the main product you’re going to promote.
It’s also better that you focus on one problem and one solution at a time. Keep your list handy so that once you’ve promoted the first solution to the first problem complete out, then you can focus on the next.
Do the same process, try out the product or service first before you recommend it.
If you stick to this process, you will never be ashamed to promote something because you have used it and know that the product do what it say it does.
The only caveat is if the product is from the same publisher or creator. Typically, a particular publisher who has produced at least one product that that you’ve tried will produce other products that you may want to promote.
You can usually feel confident in promote the other product or services without trying out every single product of that one publsiher.
The other advantage to actually trying out the product or service is that you can write an honest review about it.
Due to disclosure rules, you must reveal how you got the product that you are reviewing, and it will mean a lot more if you purchased it yourself.
Now, that’s not saying there is anything wrong with getting a preview copy of any product. But do reveal that honestly to your audience. They will appreciate it.
It can get very tempting to just throw a bunch of random products on your website that loosely related to your niche. It will not do you any good and won’t make more money.
For instance, if you have a blog that focus on helping writer improve their craft, and you start selling “How to Make Money From Home” products, you’re going off the deep end.
No, writers really do want of find out how to write better. They want to know how to stay organized in terms of their writing.
The author wants to know how to develop characters, and so on. They already know how to make money from home. They are writers.
Choose the products or services that you will promote very carefully with your client profile in mind.
Think about if you had the problem, is this product or service something you would personally use?
When you are very choosy about the products or services, they will stand up and take notice.
They will grow to trust your recommendations with every product that they purchase through you, because they will know that it meets certain criteria.
When you test out a particular product, you want to make sure that the product meets your criteria. It must of course, solve a problem that your ideal customer has.
Then, it must be of high quality, easy to use and offer excellent customer service.
If it’s difficult to get any customer service, the client might actually come back to you to try to figure out why. That may cause problem as you run your business.
In addition, you should make sure that the product has a high converting sales page and tracking software to help you track your views, clicks, and your commission.
The affiliate program should provide you with marketing material to help you promote the product or service and timely payouts.
You want to steer clear of programs that don’t pay you what they owe you. It is reasonable for them to wait for charge backs and returns. But it is not reasonable for them to have a high threshold before paying you.
I hope this answered your questions on why you need to choose products that relate to your target audience.
Tomorrow we will talk about strategies to increase your affiliate income.
See you then.