Yesterday, we talked about ad placement. Today we are going to talk about tracking clicks and sales and why it’s so important to do that.
The truth is, no matter what you do online, you should set goals. Then study the numbers to ensure that you are reaching those goals.
If you’re not, then you need to retool how you are doing things and come up with strategies and tactics to reach your goals.
The only way to truly do this is to check the click-through and check the numbers and see what products in what placement are giving you the sales.
You can study click via your email account as well as Google webmaster tools. You can also look at your numbers via your various affiliate accounts that you have with vendors.
Each account will give you a different variation on the tools. All will allow you to see what ads are getting clicks and which ones are making the sales.
If you want really amp up your success, it’s important to understand the numbers and know what you’re measuring against.
You need to know how many people open your emails and how many people click the links in your emails, Then how many people buy once they click through the links in your emails or other marketing materials such as banner ads, newsletter ads, or contextual ads.
Knowing this information will help you learn to make every aspect of your sales funnel work better.
For instance, let’s say you have sent out an email marketing message. You have a 30 percent open rate, and a 20 percent click through rate, and then 2 percent are answering your call to action (CTA).
A conversion of rate of 2 percent may or may not be good in your industry. If you’ve set some goals in advance based on industry standards, which you can find out via research. Then you can determine at what point in the process you need to improve.
In this example, based on your research, you decide that the open rate is good, and the click through rate is good, but the 2 percent who are answering your CTA is low.
You can take that information and tweak the information to try to improve upon the conversion rate.
Maybe you figure out something is wrong with your vendor’s check out process and people are abandoning the checkout.
You need to notify them, or you may need to choose a different vendor if you can’t get answers. You will only find this out if you’re tracking clicks, and sales.
So, as you see, tracking clicks and sales is extremely important to your entire process if you want to make more money..
Tomorrow we’ll talk about a very important, yet often ignored part of affiliate marketing. It’s something that will improve your sales exponentially if you do it.